"QR Code + Mobile Website = Good Marketing"
7 awesome QR code marketing campaigns (Millward, 2014).
QR codes is an efficient linkage between online and offline in this digital marketing. QR code is going to replace the URL in the future in many ways. It provides a more direct and convincing way to influence customers and gain the competitive advantages within the market.
Wechat and QR code
Wechat as the world’s biggest group messaging app, it reached 100 million users in the past decades. Until 2016, there are 1.1 billion people have their own Wechat accounts. The figure also shows that there are nearly 12 million corporation accounts. That number indicates that Wechat is act as a social media marketing platform, allowing blogs, newspapers, TV shows, brands, and celebrities to promote directly. It makes things easier for people to add friends through phone numbers, personal QR code, which also used by companies to engage with customers on their official WeChat accounts. Facebook and Twitters do not have this function. Other things very common in China that is customers can use the money they saved in the Wechat balance or the money Wechat have withdrawn from customers’ personal bank account (after authorised) to pay the money for the goods or service via QR codes at the cash-desk.
Get new Facebook followers for your shop
As the photo shows at the start, one shopping mall hired four QR mascots presents as shopping bags with large QR code. The company can provide promotion campaign to attract potential customers and reward the loyalty customers by encouraging a trial of a product. On the other hand, customers also need to “Like” company’s page to win a gift or discount through scan the QR code and join the membership of the business. Since it is important for a company to expand their customer list to gain more market shares. There is a feedback said that it almost doubled the mall’s Facebook Followers.
After reading this blog, have your tried QR code function before? Please come and share with us!