Pokemon GO in real Life. (Youtube, 2016).
“Virtual Reality can act as a brand’s storytelling.”—-
Every moment you live is the future of the past. The world looks virtual means the future is coming to us. There is an expectation shows that more than 200 million virtual reality headsets will be sold within the next decades. How amazing it is! It seems like our life starts a new era. What we called science fiction movies have become a part of our life.
There is a study shows that 75% of the Forbes’ World’s Most Successful Brands have corporate with VR and AR products. Undoubtedly, the use of high-technology products will become attractive as time goes on. The business relates their product to VR products are likely to generate high profit due to the better customers’ experiences has been provided.
“Pokemon Go – Addictive, stupidly addictive.” A 32 years-old customer’s comment.
Only one month, the Pokemon Go becomes the most successful mobile game. The table below shows that cuctomers’ usage time on social media apps.
(Figure comes from 10 Reasons from real user: why is Pokemon GO so addictive).
Walking around after the dinner, you will find Pokemon catchers of all ages and genders. It is very common to say there are little group catchers with big smiles on their faces. That is the magic of Virtual Reality!
Customers like this game not because fans watched Pokémon in their childhood. But also due to VR has the potential to be an incredibly communication tool. In today’s digital world, people still looking for good way to touch with friends. Customers can see different advertising every day, and most of them are always the same. There are many ways to build brand awareness for an organization and VR has a major role to play going forwards.
"In particular, have the tools to enhance the storytelling experience. It may take a little trial and error, but in the right hands, VR and storytelling have the potential to take the consumer experience to a whole new level."