What is Artificial Intelligence? (Youtube, 2017).
Artificial Intelligence (AI) refers to the automation of activities that people relate to human thinking, such as decision-making, problem-solving and learning. Digital marketing has achieved the goal emphasis on customer experience and the use of digital market to create an strong brand image and company reputation.
According to the CES 2017 in LA which shows that Virtual reality (VR) and Artificial Intelligence (AI) become acceptable for digital marketing. Therefore, it is improtant for marketers to work ahead before customers have a sense of AI and VR.
AI is the way to creating the best customer moments.
Achievement of AI in Today’s Marketing
AI in digital marketing influences customers in some ways to make their life easier. The better apply of AI is creating smarter customers’ experiences. For instance, more and more companies are willing to invest money in improving user experience through introducing the Virtual Reality for customers to having a trial of their product in real-life. Using this technology, the imagination of post-purchase experience become accessible and vivid. It is a good way to encourage purchase and generate extraordinary buying experience.
AI could either make dreams come true or ruin everything .
With the development of technology, more and more customers are willing to be an innovator or adopter for emerging technologies such as Driverless cars. The generation of AI products can maximum extent reduce the labour cost and also achieve high productivity.
Somehow, there is an article listed some thing that AI could help the company to do better marketing in the future, such as website Designing and optimisation. Artificial Intelligence is slowly influence customers’ daily lives. Increasing number of marketers are using AI to promote their campaigns and provide better user experiences. AI is helping marketers to learn about the trends of markets and customers.
When digital marketing is creating new opportunities for marketing, the use of artificial intelligence take marketing to new era. Last but not the least, AI are able to replace the workload of human beings, and completing work faster and easier.